Bright Eyes

Bright Eyes - The Chamber's Main CSR Project

The story so far... (July, 2017)

We are now seeking sponsors for BRIGHT EYES. If you or your company is interested in being part of the project, please contact Phil Roebuck at

Bright Eyes Logo

About the project

Bright Eyes is an opportunity for members of the British Chamber of Commerce to adopt a CSR charity project that will improve the lives of under-privileged children in rural China.

For almost 10 years, the British Chamber of Commerce Shanghai has been improving the educational environment for the children of Lixin County, Anhui Province. Located 700Km northwest of Shanghai, it is one of the poorest regions in east China and many of the students are the children of migrant workers or farmers. As such they have become the forgotten children with regards to education and healthcare.

To date, the Chamber's support has been through the refurbishment of classrooms, supplying new desks, chairs and libraries. For the past two years, the Chamber has focused their support to include eye testing and, where necessary, the supply of prescription glasses.

In rural China many children can go through their entire educational life without having their eyes tested. As a consequence, many children with impaired vision will underperform educationally. Providing prescription glasses to children who need them will greatly improve their chances of a better education and a brighter future; this is ‘Project Bright Eyes'.

What does the project involve and what is the cost?

Working with the Lixin Charity Association (a fully registered NGO) and the local Lixin hospital, and with the full support of the local government, the Chamber has scoped the whole project with the clear aim of member engagement throughout. Using medical equipment provided by the Chamber, the eye testing will be conducted by ophthalmic technicians who will visit the schools on behalf of the Chamber.

There are 290 primary schools in Lixin County each having approximately 300 students, of which approximately 10% will require prescription glasses. The glasses (including lenses, frames and a protective case) will last for at least two years and each child will be supplied an extra pair to allow for breakages and loss.

How can my company get involved?

Sponsorship of BRIGHT EYES can be in various forms to suit the sponsor's own specific requirements:

  • A sponsor may simply make a financial donation to the project with an amount that it considers appropriate.
  • A sponsor may make a financial donation specifically towards eye-testing equipment.
  • A sponsor may also volunteer, or send a delegation from their organisation to visit Lixin to see first-hand the difference we are making to the lives of young children
  • A sponsor may choose to “adopt” a specific school to pay for the eye testing and glasses, and also to consider support such as providing new desks and chairs, a new white board, a library - the possibilities are endless!

The Chamber can assist your company with every step including identifying a school to support, logistics with visiting the school and activity planning for engagement between your staff and the children at the school. In addition, the Chamber will endeavour to undertake the appropriate due diligence and monitoring to ensure full transparency.

What are the benefits of supporting a CSR community project?

More than just a corporate mandate, actively supporting a community project can actually influence a company's bottom line performance. Having a reputation as a caring company can improve staff retention, bolster productivity, enhance shareholder value and build stronger government relations.

Moreover, this specific project will provide the children with an improved education, allowing them to provide better for their families in the future and help break the cycle of poverty.

Whilst the Bright Eyes project aims to correct impaired vision, engagement by your staff with the children of the school will open their eyes to a brighter future!

Bright Eyes Sponsors: