Winning Strategy of WeChat Marketing [Training School]

This event is fully booked. You can add yourself to the waiting list and we will notify you in case seats become available.
  • When:
    Tuesday, 07 November 2017, 9:00am - 12:00pm
  • Where:
    The British Chamber of Commerce Shanghai, 上海英国商会
    No.9, Sub-lane 56, Lane 590, Weihai Lu, Shanghai
  • Price:
    RMB 800 or ONE training credit for members. RMB1,280 for non-members. (This is a pre-paid event.)

RSVP: (Click here to learn more about the Training Credits)

This WeChat marketing workshop will update social media and marketing communication professionals on how to get the most from their WeChat accounts and postings.

The workshop is suitable for: social media managers or operators and marketing professionals. 

After hosting successful events in 2014 and in early 2017, we are pleased to announce that we will be holding another WeChat Marketing workshop, though this time in English.

Increasingly, WeChat is forming an essential part of almost every company’s marketing strategy in China. However, many marketers find it is difficult to most efficiently utilise WeChat marketing. How to inspire and encourage followers’ engagement with corporate accounts is also one of the challenges facing many companies. 

To help advise on these challenges, the Chamber invites Vivian Zhang, Principal Consulting Trainer of Coopevation Consulting Center, to present her insights with members during a half-day workshop. Vivian will share her knowledge of the WeChat marketing system alongside various methods and techniques.

Vivian’s workshop will cover the following topics:

  • WeChat marketing overview and update
  • Opportunities and challenges
  • WeChat marketing objective setting
  • Identifying the target audience and stakeholder
  • Content development and management
  • Execution and Evaluation
  • Key success factors of WeChat marketing

RSVP: (Click here to learn more about the Training Credits)

Location of the British Chamber Shanghai Office - we suggest that you enter the ZhangYuan community from the north gate on Taixing Lu (near Wujiang Lu)

New office map - Jun

Upcoming Training School Events:

Cancellation Policy: Please note that if you need to cancel this booking, we must receive your cancellation by email no less than 48 hours in advance of an event. If we do not receive the cancellation notice by this time, the Chamber will have to charge you the full-price for the event, as this is necessary to cover costs automatically incurred by the Chamber on the registered attendees’ behalf.

Speaker Introduction

Vivian Zhang 张寓萝

上海励盟咨询管理中心 首席咨询培训师 Principal Consulting Trainer, Coopevation Consulting Center

张寓萝老师拥有超过20年的跨国公司营销管理经验,曾先后在世界五百强包括美国强生,德国拜耳,辉瑞制药, 尼尔森等公司担任产品经理,市场经理,营销总监,咨询总监等职务,有着丰富的营销咨询和培训经验。


Vivian Zhang has more than 20 years MNC marketing management experience.  She used to work in J&J, Bayer, Pfizer, Nielsen as marketing professionals with rich marketing consulting and training experience. 

Now she is working as Principal Consulting Trainer in Shanghai Coopevation Consulting Center, work as marketing trainer for most Fortune 500 companies.  Her main topics covering consumer insights, creative thinking, digital marketing, IMC, B2B marketing, Strategic Thinking, and etc.

Event contact

Joanna Zhang
+86 21 6218 5022