Strategic Business Thinking - See the Opportunities & Win the Business [Training School]

  • When:
    Wednesday, 18 October 2017, 1:15pm - 5:30pm
  • Where:
    British Chamber Shanghai - We suggest that you enter the ZhangYuan community from the north gate on Taixing Lu (near Wujiang Lu)., 上海英国商会 (建议从泰兴路上的张园入口进入)
    No.9, Sub-lane 56, Lane 590, Weihai Lu, Shanghai
    上海市静安区威海路590弄56支弄9号
  • Price:
    ONE training credit or RMB 800 for members. RMB1,280 for non-members. (This is a pre-paid event.)

RSVP: Joanna.Zhang@britishchambershanghai.org (Click here to learn more about the Training Credits)

The Chamber invites members and non-members to this half-day workshop that challenges participants to explore market conditions and the possible ways forward. The workshop will use Celemi Performance™, a Board-Based Business Simulation, which supports a dialogue on strategic issues across functional and hierarchical boundaries.

When times are tough, people need to think constructively and act decisively. Do you understand what the company is up against – and what is the best way forward?

This can be a serious challenge if people in your organisation tend to view the glass as half empty rather than half full. So how can you encourage people to see the opportunities, rather than focusing on the limitations?

At the workshop using Celemi Performance™, participants will be grouped in teams of four and exercise their business minds by following the case story of ‘Fenix Inc.’ In three chapters, they help Fenix Inc. to get the basics right, create a competitive advantage, and finally to win the business. Throughout the workshop, participants draw parallels to their own reality, reflecting on the challenges and opportunities for their own company.

In addition, the workshop:

  • Creates broad, shared understanding of the key issues and factors that influence the business.
  • Highlights the fundamental importance of customer focus, including a solid understanding of customer needs.
  • Illustrates how small improvements can have a great effect on the bottom line.
  • Inspires people to focus on what can be done, even when business conditions are tough.

Rundown 

13:15-13:30 Registration 

13:30-13:45 Setting the Scene

13:45-14:45 Phase 1: The challenge - Getting the basics right 
Evaluating the market conditions:

  • What are you up against?
  • What decisions need to be made, to be profitable?

14:45-15:45 Phase 2: Adding value – Creating the competitive advantages 
Analysing customer information and determining needs:

  • Which customer segments are most profitable – in the short run and in the long run?
  • How can you add value to your offer, in order to meet the needs of your targeted customers?

15:45-16:00 Coffee Break

16:00-17:00 Phase 3: Winning the business – Going for the right customers! 
The strategy meets reality:

  • Did you win the customers you intended to?
  • How profitable was your market strategy – in the short run and in the long run?

17:00-17:30 Debrief & Roundup 

Soundbites from previous participants

“The message is clear and to the point – if we do not sell what the customers want, we are out of the game… Nothing is constant in the world around us. We need to review our strategy frequently, and keep finding new ways of making money”. – CEO, Nohau

“The participants on my team greatly improved their knowledge around the main issues that influences a business. We used the Performance program as a platform to discuss our company’s new strategy – what we need to reconsider in our company, such as our product- and service offering and market presence – and why.” – Business unit manager, software manufacturing company

RSVP: Joanna.Zhang@britishchambershanghai.org (Click here to learn more about the Training Credits)

Location of the British Chamber Shanghai Office - we suggest that you enter the ZhangYuan community from the north gate on Taixing Lu (near Wujiang Lu)

New office map - Jun

Upcoming Training School Events

Cancellation Policy: Please note that if you need to cancel this booking, we must receive your cancellation by email no less than 48 hours in advance of an event. If we do not receive the cancellation notice by this time, the Chamber will have to charge you the full-price for the event, as this is necessary to cover costs automatically incurred by the Chamber on the registered attendees’ behalf.

Speaker Introduction

Vivien Newrzella

Vivien is a strong intercultural communicator with specialised knowledge in business in China. Before joining Celemi in 2017, she headed the Training & BD department at her previous company. She has extended experience facilitating and training employees in sales and executive functions across industries such as – hospitality, food & beverage, healthcare and professional services.

She has been living in Shanghai since 2014 and has engaged with the community as a speaker at the German Chamber of Commerce and as a guest lecturer at Tongji University.                                                                    

She holds seminars in English and German as well as understands enough Chinese to respond to questions from the audience. 

Event contact

Joanna Zhang
+86 21 6218 5022
joanna.zhang@britishchambershanghai.org