F&B in China: Importing and Protecting Your Products

  • When:
    Tuesday, 24 October 2017, 6:30pm - 8:30pm
  • Where:
    British Chamber Shanghai - We suggest that you enter the ZhangYuan community from the north gate on Taixing Lu (near Wujiang Lu)., 上海英国商会 (建议从泰兴路上的张园入口进入)
    No.9, Sub-lane 56, Lane 590, Weihai Lu, Shanghai
  • Price:
    RMB 150 including two drinks and snacks. Members only.

The British Chamber Shanghai and AustCham Shanghai invite Food & Beverage (F&B) industry experts and decision makers who’d like to learn about the new trends and regulations of the Chinese market, as well as Business owners who would like to protect their brand properly in China to this event. Attendees shall expect to receive tips on:

  • How they can protect their IP in China as foreign F&B providers?
  • How to import F&B products?
  • How F&B market in China is changing?

Riccardo Benussi, Manager at Dezan Shira & Associates, will examine how foreign business can import F&B products in China, including the key steps and regulatory hurdles. Then, Riccardo will introduce how foreign F&B brands in China can be effected by IP issues and how they can raise their IP awareness in China.  Practical advice and real cases will be shared throughout.


  • 6:30pm-7:00pm Registration & Networking
  • 7:00pm-7:30pm Presentation
  • 7:30pm-8:00pm Q&A
  • 8:00pm-8:30pm Networking



Location of the British Chamber Shanghai Office - we suggest that you enter the ZhangYuan community from the north gate on Taixing Lu (near Wujiang Lu)

New office map - Jun

No-show Policy: Please note you must cancel your reservation in writing to the event contact staff 24 hours in advance. No-shows without prior notification will be charged a no-show fee of RMB100.  

Walk-in Policy: Please note that members who attend the event without prior reservation will be charged a walk-in fee of RMB50 if spaces are still available.

Speaker Introduction

Riccardo Benussi

Manager, Dezan Shira & Associates

Riccardo is a Manager on the International Business Advisory team for the Shanghai office of Dezan Shira & Associates. Riccardo assists foreign invested companies from Europe, North and South America with their investments in China. Riccardo’s areas of expertise include setting up of wholly foreign-owned enterprises and representative offices, and trademark filing in China. His industry experience includes international food and beverage, manufacturing, and high-tech. Riccardo also co-manages the Italian Desk with Dezan Shira & Associates’ Managing Partner, Alberto Vettoretti.  

Joel Bacall

Senior Client Manager, The Silk Initiative

Joel believes the secret to driving impact in a fast-changing market like China is being adaptable and quick to learn new things. He also has a sharp marketing mind and practical research toolkit. These attributes have helped Joel deftly manoeuvre his way through a number of challenging projects at TSI. He helped develop a market-entry strategy for the Australian yoghurt brand Bulla, and has worked with Kjeldsens, the Danish cookie brand, on how to reposition its brand to stand out in a marketplace crowded with low-cost imitators. 

In addition to working with global brands such as Campbell’s Soup, Pepsi and Vita Coco on their Asian endeavors, Joel has also worked on researching consumers in India, Latin American and the USA on brands such as Airwick and Nurofen. 

Joel is a regular contributor to global marketing publications, such as Advertising Age, and has presented to delegations in China and South East Asia.

Event contact

Joanna Zhang
+86 21 6218 5022