How AR/VR Will Impact Retail

This event will be of interest to retailers and channel partners who would like to understand and learn more about the trends in Virtual Reality (VR) and Augmented Reality (AR) that would impact the retail landscape.

AR and VR are not far out on the horizon any more. The AR and VR industry generated $2.3 billion in investment in 2016, reported by Digi-Capital this February. Some big names from the retail industry, such as Gap, Sephora, Alibaba, Thomas Cook, Lowe's and more, have already started using these new technologies to create compelling retail experiences.

What about your digital strategy? Do you understand emerging consumers’ preferences in AR and VR?

The Chamber invites Justin Koh, L.E.K.’s Senior Consultant, to shed light on how AR/VR technologies are impacting the retail industry, and how retailers can benefit from emerging trends by meeting consumer needs. L.E.K. Consulting recently surveyed 1,000 consumers with varying experiences in AR and VR technology to gain an understanding of what consumers hope to do when they shop in augmented or virtual realities. Justin’s presentation will cover the following:

  • An overview of AR/VR
  • Usage of AR/VR in retail
  • Examples of AR/VR in retail

Location of the British Chamber Shanghai Office - we suggest that you enter the ZhangYuan community from the north gate on Taixing Lu (near Wujiang Lu)

New office map - Jun

No-show Policy: Please note you must cancel your reservation in writing to the event contact staff 24 hours in advance. No-shows without prior notification will be charged a no-show fee of RMB100.  

Walk-in Policy: Please note that members who attend the event without prior reservation will be charged a walk-in fee of RMB50 if spaces are still available.

have already started using these new technologies to create compelling retail experiences.

Speaker Introduction

Justin Koh

Senior Consultant, L.E.K. Consulting Limited

Justin has over nine years in consulting with a sector focus on retail and consumer products. His main areas of focus within the retail and consumer products sector have been in market entry strategy, store operations, merchandising and due diligence.

Prior to joining L.E.K. Justin was a manager at Kurt Salmon, specialising in the retail and consumer segments. 

Event contact

Joanna Zhang
+86 21 6218 5022
joanna.zhang@britishchambershanghai.org

Location