WeChat for Business -- best practices and case studies [Training School]

This event is fully booked. You can add yourself to the waiting list and we will notify you in case seats become available.
  • When:
    Wednesday, 10 January 2018, 9:00am - 12:00pm
  • Where:
    The British Chamber of Commerce Shanghai, 上海英国商会 (建议从泰兴路上的张园入口进入)
    No.9, Sub-lane 56, Lane 590, Weihai Lu, Jing'an District
    中国上海市静安区威海路590弄56支弄9号
  • Price:
    Members: ONE training credit, or RMB 800. Non-members: RMB1,280. (This is a pre-paid event.)

RSVP: Joanna.Zhang@britishchambershanghai.org (Click here to learn more about the Training Credits)

This workshop aims to help marketers in B2C and B2B companies to answer the questions that has long been obsessing them since the very beginning of WeChat.

  • Is WeChat the right business tool for your company?
  • What are the best practices of WeChat for business?
  • WeChat’s possibilities in marketing, sales and operations.
  • How to convince your management to invest in WeChat?

This workshop will look at a set of statistics from Tencent on the usage of WeChat in business environment to prove that WeChat is more than a social networking tool used among social connections, but also a useful business tool that is widely used in China among business professionals. 

It will outline some practical tips of how to make sure your WeChat strategy can be a success for your companies, followed with many case studies in marketing, sales and operations. The workshop will also address the data security concerns many companies have over the use of WeChat for business.

There will also be a small group discussion to exchange ideas of WeChat improvements for your company by the end of the workshop.

RSVP: Joanna.Zhang@britishchambershanghai.org (Click here to learn more about the Training Credits)

Location of the British Chamber Shanghai Office - we suggest that you enter the ZhangYuan community from the north gate on Taixing Lu (near Wujiang Lu)

New office map - Jun

Cancellation Policy: Please note that if you need to cancel this booking, we must receive your cancellation by email no less than 48 hours in advance of an event. If we do not receive the cancellation notice by this time, the Chamber will have to charge you the full-price for the event, as this is necessary to cover costs automatically incurred by the Chamber on the registered attendees’ behalf.

Speaker Introduction

Sheng PANG

CEO, Juplus Digital China

Sheng has over 15 years of experience in digital marketing in the London and China across the e-commerce, SEO, SEM and social media marketing. He has a master’s degree in e-Commerce from the University of Warwick. He is a certified Google Adwords and Analytics Professional, and an active public speaker on Wechat, Chinese e-commerce, Baidu SEO and SEM, digital media buying in China.

Event contact

Joanna Zhang
+862162185022
joanna.zhang@britishchambershanghai.org