Launching in China – An entrepreneur’s guide to growing and protecting your brand [part of the Live Lounge Podcast Series]

  • When:
    Tuesday, 13 November 2018, 6:30pm - 8:30pm
  • Where:
    Aroma Garden Serviced Suites, 2/F, 露香园服务式公寓 2楼
    18 Luxiangyuan Road
  • Price:
    Members: RMB 150 (Guests: RMB 200). Special Offer for Young Professionals (30 and under): RMB 150. Price includes two drinks and snacks. Member can bring guests. RSVP required.


This event is of interest to brand managers, start-ups and entrepreneurs, marketing directors and managers, SME and product brands, product designers, business schools, etc.

After a busy week at CIIE, why not join us for the British Chamber Shanghai Marketing Focus Group's third “Live Lounge Podcast Series”. This time, our expert panel will share stories about how to launch a brand in China. Supported by a legal and marketing expertise, the panel will dispel myths, and arm you with essential knowledge to better your own approach in the China market. Topics include:

  • how to get started and dispel common myths;
  • protecting your intellectual property and growing your brand in China;
  • adapting to the local mindset and building local alliances;
  • how to combat sudden policy changes and navigate government regulations;
  • protecting your brand cross-border.

At the end of the panel discussion, guests are invited to contribute to the topic in a Q&A session. The session is a recorded event and will be edited and uploaded to our podcast platform.

This event is conducted in English.

Running Order

  • 6.30-7.00pm Registration & Networking
  • 7.00-7.10pm Opening Introduction
  • 7.10-8.10pm Panel Discussion, Q&A
  • 8.10-8.30pm Networking

Live Lounge Events in 2018

  • Wednesday, 6 June: The future of the workplace
  • Wednesday, 24 October: Digital Transformation, East Vs West
  • Tuesday, 13 November: Launching in China – An entrepreneur’s guide to growing and protecting your brand
  • Wednesday, 21 November: Digital disruption in the leisure industry
  • Thursday, 6 December: What do Chinese consumers want?

Venue Sponsor                      Creative Sponsor                    Wine Sponsor

WeChat Image_20181102173057.jpg         JWDK           SJP  

Venu Map


No-show Policy: Please note you must cancel your reservation in writing to the event contact staff 24 hours in advance. No-shows without prior notification will be charged a no-show fee of RMB100. 

Walk-in Policy: Please note that members who attend the event without prior reservation will be charged an extra walk-in fee of RMB50 if spaces are still available.

Speaker Introduction

Kirsten Johnston (Panel host)


Kirsten is founder and CEO of JWDK, an international branding consultancy and design firm. In China, JWDK specialises in strategic brand positioning and brand development in China. Kirsten hails from London and founded her firm there in 2003, later expanding her business to China and Hong Kong in 2014.

She has over 20 years of experience in advising businesses of how to develop their brand strategies and grow through effective design investment. Her clients range from SOE through to private enterprise including Vanke, PnG, Brunswick, Henderson Land, Mannings, Watsons, Lichfields, Yufu Group and Kingwai Properties.

Kirsten lives in Shanghai and currently serves as the Chair of the Marketing Focus Group at the British Chamber of Commerce Shanghai. She is also studying her IMBA at Xi’an Jiao Tong Liverpool University and is a Fellow of the Royal Society of the Arts in the UK. Kirsten graduated with BA (Hons) Design from Swinburne University in Melbourne and studies Mandarin Chinese.

Matthew Waddick

Founder, Shanghai Customs

Matthew is the founder of Shanghai Customs, A fully foreign owned emoto inspired electric lifestyle and manufacturing brand. Shanghai Customs offers a unique mix of industrial design, sustainable fashion, automotive manufacturing and custom DIY ride culture.

Matthew initially trained as a biologist, before retraining in carpentry, automotive design and engineering.

Matthew has several Mainland China and Hong kong based companies, and is in the seed growth phase for his companies. Shanghai Customs can be found all over the internet and has been featured in some of the worlds best online and print publications.

Harold Broese van Groenou

Owner XIX Spirit; Co-founder & Director Gotham East

Harold Broese van Groenou founded and operates two specialty spirits import companies in China. Originally from the Netherlands & UK, he moved to Asia in 2006 for Moody's, and left the Financial Services industry in 2008 to learn Chinese.

Sensing that the demand for high quality independent brands was about to grow, he launched XIX Spirit in 2011 and Gotham East in 2014. Harold now regularly travels across China delivering spirits training and education to the modern cocktail and whisky bar industry, and manages a network of spirits wholesalers for the brands he represents in China.

Karen Hao

Attorney at Law, Hong Fang Law

Karen has obtained rich experience in the field of trademark acquisitions and non-litigation administrative cases (including but not limited to strategic trademark filings, trademark oppositions, invalidations, non-use cancellations, refusal appeals, etc.) and trademark administrative litigations. Karen also practices IP infringement matters by working closely with local AIC and PSB for possible raid actions, engaging in civil litigations for trademark infringement, unfair competition and copyright infringement, etc.

Michael Norris

Research Manager, Resonance

Michael is presently Research Manager at Resonance’s consumer insights, strategy and digital innovation team, SMART.

He delivers breakthrough insights, analysis and strategy to local and international brands, including Harbin Beer, Unilever, Shell and Tiffany.

Michael is also a frequent commentator and speaker on China’s social and digital landscape. He has been quoted in Jing Daily, The Australian, Business of Fashion and Campaign Asia and invited to speak at conferences across China, Australia, South-East Asia and Europe.

Event contact

Hilary Wu