Chinese Consumer Travel Behaviours and Trends

This event is fully booked. You can add yourself to the waiting list and we will notify you in case seats become available.
  • When:
    Thursday, 12 April 2018, 8:30am - 10:30am
  • Where:
    British Chamber Shanghai - We suggest that you enter the ZhangYuan community from the north gate on Taixing Lu (near Wujiang Lu)., 上海英国商会 (建议从泰兴路上的张园入口进入)
    No.9, Sub-lane 56, Lane 590, Weihai Lu, Jing'an District
    上海市静安区威海路590弄56支弄9号
  • Price:
    RMB 150 including light breakfast. Members only.

The Chamber’s Hospitality & Leisure Focus Group invites members to join Jenna QianCEO of Destination Marketing at Ctrip, to learn more about what’s happening behind the travel.

According to China Tourism Academy (CTA), Chinese domestic tourists totalled about five billion in 2017. Another report, jointed released by CTA and Ctrip in March, revealed that Chinese outbound tourists exceeded 130 million. What are the most popular destinations? What do Chinese tourists need while travelling at home and abroad?

As the largest online travel platform in China, Ctrip studies 50TB of data generated daily by its 300 million users. Jenna will share insights gained from the data and shed light on how to understand and analyse demographics, demands and travel behaviours of Chinese consumers, as well as show the travel trends.

Event Rundown

8.30-8.45am Registration and Networking
8.45-8.50am Opening Introduction
8.50-9.20am Presentation
9.20-10.00am Q&A
10.00-10.30am Event Close and Networking

Location of the British Chamber Shanghai Office - we suggest that you enter the ZhangYuan community from the north gate on Taixing Lu (near Wujiang Lu)

New office map - Jun

No-show Policy: Please note you must cancel your reservation in writing to the event contact staff 24 hours in advance. No-shows without prior notification will be charged a no-show fee of RMB100. 

Walk-in Policy: Please note that members who attend the event without prior reservation will be charged a walk-in fee of RMB50 if spaces are still available. 

Speaker Introduction

Jenna Qian

CEO of Destination Marketing, Ctrip

Jenna helps promote travel destinations around the globe to increase their awareness and number of visitors. Before her current role, she was CEO of Qunar’s Travel Guides Business, and Head of Communications and Investor Relations for Qunar from 2011 to 2015.

Prior to joining Qunar, Jenna had worked for a number of leading global communications consultancies such as Hill & Knowlton, Fleishman Hillard in both New York and Beijing. Earlier in her career, Jenna worked as an investment banking analyst in JP Morgan and management consultant in Booz Allen Hamilton.

Jenna holds a master’s degree in Library and Information Science from Rutgers University and a Certificate in Public Relations from New York University.

Event contact

Sunny Jin
+862162185022
sunny.jin@britishchambershanghai.org