Digital, Media and Marketing Officer - The NSW Government Trade and Investment Representative Office in China

Published on 2021-01-06

The NSW Government Trade and Investment Representative Office in China, as the trade and investment promotional organisation operated under NSW Treasury, is seeking a Digital, Media and Marketing Officer, based in Shanghai.

Agency overview

The key customer of NSW Treasury is the NSW Government on behalf of the people of NSW. Our vision is ensuring that the people of NSW have access to services and infrastructure that deliver social and economic benefits underpinned by a strong and sustainable economic and financial position.

Information about the structure and functions of the NSW Treasury can be sourced on our website: (Refer to “About Treasury” and “Our Treasury Team”).

As part of our vision to become a World Class Treasury, we believe Treasury has a primary role to support and invest in our key partners (service delivery clusters).  This includes a responsibility to lift the financial management capability and culture across the sector and support NSW Government’s commitment to achieve significant and sustainable financial management improvement. 

Primary purpose of the role

Based in Shanghai, the position of Digital, Media and Marketing Officer requires an individual who can promote NSW industry capability in China, raise awareness of export opportunities in China to NSW businesses and utilise digital channels to enhance NSW business opportunities.

The position will work closely with the Trade Commissioner and Directors to support the delivery of initiatives that will:

  • Promote NSW industry capability in China
  • Raise awareness of trade opportunities in China to NSW businesses
  • Position NSW as a leading provider of quality education in China

Key accountabilities

  • Establishing NSW Trade and Investment online Social Media presence.
  • Work with the Trade Commissioner and Business Development Managers in China to develop and implement a digitally integrated marketing strategy utilising a range of innovative solutions.
  • Administer the NSW Trade and Investment social media accounts including WeChat (Global NSW and Study NSW accounts), Weibo and other social media platforms as a priority, including content planning and delivery, executing social media programs for NSW Trade and Investment initiatives and campaigns, having conversations and engaging with users, as well as measuring performance and identifying trends and insights.
  • Create, monitor and maintain supplies of marketing collateral for NSW Trade and Investment’s China team, such as the corporate flyer, industry factsheets, folders, videos and promotions.
  • Provide advice on the usage of the Global NSW brand within China.
  • Maintain understanding of branding and advertising policy, templates and systems and provide training to the China team.
  • Keep up to date with marketing practices in China and around the world and leverage opportunities to collaborate with other members of the team.
  • Apply NSW Trade and Investment business practices and maintain accuracy of information in business systems to deliver accurate and timely reporting and effective relationship management.
  • Contribute to knowledge creation within NSW Trade and Investment, by sharing knowledge and information, and by embracing best practice and development opportunities.
  • Work collaboratively within the NSW Trade and Investment network to contribute to service delivery and achieve desired outcomes, while upholding the NSW Public Service Values, Employment Principles and Code of Conduct and Work Health & Safety (WHS) principles.
  • Support delivery of events both online and offline as required.

Key challenges

  • Developing and maintaining effective relationships with a high number of relevant business and government representatives
  • Delivering against objectives via a diverse range of activities with multiple stakeholders, in some instances with short or competing deadlines
  • Promoting NSW comparative advantages to the international business and investment communities within a digital environment
  • Maintaining channels and systems to collect credible market intelligence and analysis in a fast-paced, changing economic environment

Essential requirements

Demonstrated prior experience and proficiency in:

  • Hands-on experience and knowledge of contemporary digital marketing tools including graphic design, printing, copywriting, website and multimedia, traditional and social media, advertising, sponsorship and event management skills.
  • High level of proficiency with social media technology and platforms.
  • Language – high level of proficiency in both local and English languages
  • Commitment to high standards, and to taking the initiative and responsibility for delivering outcomes.
  • Decision-making, influencing and interpersonal skills and the ability to build relationships with a diverse range of stakeholders.
  • Demonstrated well-developed organisational and project management skills and attention to detail.
  • Demonstrated experienced in briefing and managing suppliers within tight budgets and deadlines.
  • Comfortable working within an environment of minimum supervision, while providing solid support to the team members.
  • Superior written and verbal communications skills in English and Chinese, with good copy-writing skills and ability to adapt content to different platforms.

Desirable requirements

  • Social or digital media management background within branded or agency environment.
  • Ability to use Adobe Creative Suite

Type of Position

Fixed Term, Full-time

Capability Summary

The NSW Public Sector Capability Framework applies to all NSW public sector employees, including all Overseas Trade Employees who are on Local Employment Agreements. The Capability Framework is available at

How to apply

Please submit your application with CV in English with heading of position and your full name to: before 17:00, Monday 18th January, 2021. Your cover letter should address each of the requirements and explain why you are suitable for this position.

Application received after the closing date and time will not be considered.