“誓愿”行动告别站——英国Virgin Startup:来不及说再见

经过之前在帝亚吉欧洋酒集团洲际酒店集团的忙碌工作,金花们仍然用她们充沛的精力做好了迎接最后一站的准备。

After 3 days of hard work, the ladies were ready to put up their best performance for the last stop with Virgin Startup.

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而在这一天的体验中,维珍集团给学员们下达了一个颇具挑战性的任务:为Virgin Active——一个高端健身俱乐部,量身打造一套关于如何进军中国市场的战略策划

For this session, the task given by Virgin was to devise a strategy for entry to the Chinese market for the fitness business, Virgin Active.

“誓愿”小队通过结合自身已有的有关中国市场的知识和在先前几站积累下的经验,很快便找到了策划方向,并提出了一系列的创新想法和策划初稿,以及预算方案。

Compiling the experiences from previous mentorships and their knowledge of the Chinese market, the ladies quickly snapped into place and jotted down ideas and details including budgeting for this task.

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经过3小时的头脑风暴和热烈讨论,姑娘们高效地完成了策划方案。

After 3 hours of efficient brainstorming and discussion, the VOWers had completed their final presentation for the VOW project

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13.30

Mei Shui女士——Virgin StartupCEO也来到姑娘们中间,迎接“誓愿”小队的到来。她热情地向大家介绍了Virgin Startup建立的初衷以及发展,也大方地分享自己的职业生涯经历。她坚信,在商业领域中,我们须以能力论英雄,而性别差异不应该成为女性成功的障碍。

Mei Shui- CEO of Virgin Startup arrived and greeted the VOWers. Mei gave background information about herself and Virgin Startup. She shared with the ladies that she believed in the work force, what is important is fundamentally down to the ability of the individual and gender should not be a big influence.

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13:50

接下来,Mei还带来了一段来自维珍集团创始人——Richard Branson爵士的视频。Branson爵士对每一位“誓愿”成员表示了欢迎,并为大家解释了这次任务的内容和愿景。

Mei then introduced a pre-recorded video by founder of Virgin Group, Sir Richard Branson. In the video, Sir Richard Branson greeted each VOW lady and explained the task to them.

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14:00

下午两点,作为本次任务的负责人,海燕开始为大家具体呈现小队的最终工作成果。

Then the group leader for this task- Haiyan began the presentation of the day's hard work.

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Virgin Active是一个高端健身俱乐部,不仅有配套齐全的健身设施,还为会员提供专业和高品质的私教课程。“誓愿”小队的成员们认为,该俱乐部的运营模式虽然在西方获得了巨大的成功,但并不一定能够完全符合中国消费者的需求。因此,她们将运营模式在原有的基础上针对中国市场进行量身改造,并向Mei女士展示了她们的创意。此次呈现将市场推广重点关注在中高端消费人群,将Virgin Active俱乐部打造成一个集健身、健康生活和社交为一体的平台,让会员之间得以彼此认识,相互交流。

Virgin Active is a high end fitness club providing not only top notch fitness facilities but also quality first hand fitness class for the membership. The VOWers see the original business model that is operating well in the West may not be the best fit for Chinese Market and therefore gave the model a twist and presented this idea to Mei. The presentation focused on targeting mid-high end customers and creating not only a health and fitness centre but a social centre where people can spend one whole day and meet other people.

14.30

Mei点评了成员们的策划方案,并和大家一起进行了更为深入的讨论。

Mei commented on the presentation and went into further discussion with regards to the Chinese market.

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“誓愿”行动的姑娘们,都是“既能貌美如花、也能赚钱养家”的女性。她们来自不同的商业领域,拥有自身的专业既能。对于中国市场,她们有着自己深刻的理解。在为Mei提供建议的同时,也对国际市场有了一定的了解。

The VOW ladies are established business women in different fields of expertise; they were able to comprehensibly present their knowledge of the Chinese market to Mei and at the same time learn more about the international market.

16.00

下午四点,在Virgin Startup一天的工作接近尾声。让我们一起来听听姑娘们对于这一天的经历是怎么说的——

A whole day at Virgin Startup came to an end. Let us listen what the VOWers said about this experience:


“这一周我们团队非常努力,方案分析和谏言得到肯定,同时也由导师教导弥补了我们的不足,这是迅速吸收和成长的一周。”——黄颖

“The team worked very hard this week. Case analysis and comments were recognized. At the same time we received valuable comments from the mentors. This was a week of rapid absorption and growth.” - Yvonne Huang

“这次我做team leader,压力不是一般的大,主要是英文是硬伤, 而且牵扯太多专业术语,而且做strategy是我的短板。幸亏小伙伴们很给力,我们的团队协同能力很强。最后还是很深入地探讨和沟通了。而且这也是一给最具可具操作性的项目。很温馨的是来自Virgin集团创始人给我们的视频,还都叫得出我们五位成员的名字,不容易啊。从这三个项目可以看出,中国市场真是不可小觑,但东西方文化的差异还是很巨大的,要落实还需要很多工作。”——虞海燕

“Being the team leader this time round, I was under a lot of pressure, as my English is one of my weaker areas and the task was associated with a lot of technical terms. Developing strategies is not my strength but thankfully the team was very helpful and was very good at working together. In the end, we were able communicate well and recommend an entry strategy which also seems very operable. I felt it was very welcoming during the video when the founder of the Virgin Group addressed all of the VOWers by our first names - not an easy thing to do! According to the three UK mentorship tasks, the China Market is definitely one not to miss out on but due to the large cultural difference, there is still a lot of work that needs to be done.” - Haiyan Yu


而这一刻,我们的“誓愿”行动也正式要和大家告别啦。不过!项目虽已结束,但“誓愿”行动关于“提升青年女性在商业领域能够发挥更多积极的能量”这一美好愿景会一直持续下去。我们希望看到更多“金花”冲破束缚,在商业领域中实现自己的梦想。也希望我们的社会能够为商业女性提供更多更好的机会。

This moment came to an end to the mentorship with Virgin Startup and the VOW project.

最后,向我们的导师、小队成员和所有工作人员致以最最真诚的感谢。谢谢你们为“誓愿”行动所作出的努力和付出。人生最美好的事,或许是拥有一座“面朝大海,春暖花开”的房子,或许是和相爱的人白头偕老,亦或许是,拥有一种信念,建立一个目标,参与其中,助它成长,同时,为女性领导力的提升做一点贡献

Appreciations are given to all the hard work the ladies, the mentors and staff that have contributed to the VOW project. Creating something, participating in it, allowing it to soar and at the same time promote female leadership. Thanks to all!